Established in February 2015 by Gerry Jackson and Anthony Pryce, Cambrian Birds aims to establish itself in the Game Rearing and Shooting industry as one of the best. Gerry has an immense passion for shooting, and this, coupled with Anthony’s vast knowledge of the industry leave them well placed to grow Cambrian Birds into the future.

Based in Shropshire on the Welsh Border, Cambrian Birds strive to provide a honest and transparent service with members of our team always on hand to help. We firmly believe in not only producing the best stock for your shoot but also providing excellent after sales service and communication. If you have any queries or questions and think that we might be able to help then please do not hesitate to send Anthony or Will an email or give us a call and we will always do our best to help.

Anthony Pryce


What Anthony doesn’t know about pheasants can be written on the side of a cartridge with a crayon….’

Anthony has been integrally involved with game rearing and sporting estates for over 25 years. He is very well thought of in the industry due to his commitment and honest approach to producing top quality stock for sporting estates as well as understanding how to create, manage and maintain first class driven shoots.
From the age of 15 Anthony has been involved with game. He started off as an underkeeper, working his way up to head keeper at Kempton in South Shropshire. He then oversaw and continued to grow the UK’s largest Game Farm as well as developing and maintaining several renowned sporting estates in Mid Wales and The West Country.
He decided to go it alone in 2015 and founded Cambrian Birds & Shoots. As Managing Director he continues to use his knowledge and passion to steer the company each and every day.
During the last two and a half decades Anthony has been there and done it. He is not afraid to get stuck in, has seen it all and knows first-hand how successful rearing should be done, or perhaps more importantly, how not to do it. It is because of this that he is perfectly placed to rear strong birds for our customers, as well as provide impartial, honest and effective advice to all who require it.
Anthony Pryce: 07807 553 059

Will Horner

Head of Shooting Sales & Hatchery Manager

Originally from Dorset Will has always held a passion for fieldsports, in particular shooting and fly fishing. From a young age he could be found trying to tempt wily brown trout on West Country rivers and walking the hedgerows in search of quarry. He always held the dream of having his own Pheasant shoot so, in 2010 whilst still at school, he visited local farmers and proposed his ideas. With the backing of several farmers his first shoot was born. It continues to this day and has grown considerably from its small beginnings, even being featured in The Shooting Times magazine. Will still enjoys managing the shoot and travelling down to Dorset in the season to run the shoot days.

Will spent three years studying Rural Land Management at the Royal Agricultural University and whilst there he also captained the men’s shooting team to victories all over the country. He also, rather unsurprisingly, based his Dissertation on English Partridges. Upon graduating Will worked as a Land Agent but his unending passion for fieldsports meant that in 2017, he joined Cambrian Birds.

Will is the company’s shooting sales and hatchery manager and has a real passion for the intricacies of gamebird incubation. During the summer months Will splits his time between managing the companies every expanding gamebird hatchery as well heading up the Sales and Logistics department. This leads nicely into the shooting season where Will can be found hosting shoot days on any of the company’s shoots.

Will’s passion for fieldsports, combined with his desire to develop and grow within the industry, enables him to be well equipped to help Cambrian Birds and Shoots expand well into the future.

Will Horner: 07730218136